Hardcover – September 8, 2015
The WHO - The WHAT:
If you haven’t read anything by Joe Pulizzi yet, it’s time to learn from a Marketing Master. Joe Pulizzi is not just another author rehashing how to create marketing content. He’s the guy whose content we all read and share every day. He’s the OG of web-based content creation and founder of the Content Marketing Institute (CMI). CMI is the leading authority on content marketing and the organizer of Content Marketing World, the largest content marketing tradeshow. We read his first book Epic Content a few years ago and are geeked he’s keeping the fire burning with yet another great book. Joe has totally cracked the code on the how/why of content marketing. You don’t have to be a marketing expert, web developer, SEO genius, or work at an agency to get the concepts either. He breaks it all down in to simple approachable modules for you to follow. By the time you get to the end you’ll already have 10 pages of notes with practical ideas for your own business. The book is a definitive guide on how to create content for your website or blog and turn it in to gold.
WHAT YOU WILL LEARN IN THIS BOOK:
You will learn how to position you and your business in such a way that you are a subject matter expert everyone wants to hire. You will learn how to pinpoint your marketing message strategy and what to do with it. He includes how leading with goal setting for your marketing efforts wins. He details a simple to follow 6 step process for developing your marketing program. It includes; finding your sweet spot, your “content tilt” or competitive position, build your base, harvest an audience, and monetization. He shows you how to use that output to improve your conversion rate to revenue, how to be an influencer, and build an audience around your content.
WHO SHOULD READ THIS BOOK:
This book will benefit anyone that’s starting a new business, growing an existing one or trying to shake up the marketing machine at a big company too. Delivering killer content on a regular cadence is probably the most important thing whether you are a small business or big company communications professional. Startup/small biz will learn to be big on the internet and put content where your customers are really looking for it. Big company marketers will find great ideas for being an agent of change in their corporate marketing machine.
Epic Content by Joe Pulizzi. Do you need to read it first? Not necessarily. Read both!