Primarily, content marketing is the art of communicating with your consumers and prospective clients without having advertising. It is non-interruption advertising and marketing. Rather than pitching your products or services, you will be providing information that makes your buyer more intelligent. The essence of this material strategy may be the idea that if we, as businesses, provide regular, ongoing pertinent data to customers, they in the long run reward us with their enterprise and loyalty.
Consumers have simply shut off the traditional globe of internet marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online data with not a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing and advertising is becoming less and less effective by the minute, and that there has to be a better way. Thought leaders and internet marketing experts from around the world, such as Seth Godin and hundreds from the leading thinkers in marketing have concluded that written content advertising and marketing isn’t just the future, it’s the present.
Companies send us information all the time – it’s just that most with the time it’s not very applicable or worthwhile (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day. Good content marketing helps make a person stop… read… think… behave… differently.
According to the Roper Public Affairs, 80% of business decision makers prefer to have company information and facts in a series of articles versus an advertisement. 70% say content marketing may make them feel closer to the sponsoring company, while 60% say that company information helps them make better product decisions. Think of the – what if your client looked forward to receiving your marketing and advertising? What if when they received it, via print, email, website, they spent 15, 30, 45 minutes with it?
Yes, you really can create advertising and marketing that is anticipated and truly makes a connection! You can develop and execute “sales” messages that are needed, even requested, by your prospects. Content marketing is actually a far cry from the interruption internet marketing we are bombarded with every minute of every day. Now that is advertising for the present and the future.